How To Do Search Engine Optimization Step-By-Step

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If you can’t afford to hire an SEO company or expert just yet, you should know that you can do your search engine optimization by yourself to a certain extent. This brief guide is going to show you what to do in order to improve your visibility in search. While the results will depend on your niche and your targeted keywords, you can rest assured your efforts are going to be rewarded sooner or later.

Keyword research is the first thing to do, as it will have a direct influence on your progress. Ideally, you should target keywords that have a good amount of traffic and a fairly moderate to low level of competitiveness. If you pick easy keywords with low traffic volumes, you may be able to rank quickly, but you won’t get enough traffic to make it well worth it. If on the contrary, you target tough keywords, you won’t be able to surpass your competitors. The reason is that you can only acquire inbound links at a certain speed. Do it too fast, and you may get penalized by Google. This is a process that has to replicate the natural patterns of acquiring links, so you can’t speed it up without risking to lose your website. If you can’t afford premium keyword research tools, you can either sign up for their trial versions or use some free ones. – search engine optimization company in Orlando, FL recommends that once you have found your keywords, you need to develop your website around them. Assign each of the keywords a dedicated page, and make sure the copy includes the keyword and some of its synonyms. Search engines are smart enough to make proper use of Latent Semantic Indexing, so you should take this into consideration when writing your content. Don’t forget to add your keywords to the title tags. Also, invest some effort into writing compelling meta descriptions, because these are the snippets search engines display when they list your website on their search results pages. These snippets should entice search engine users into clicking on your result rather than on the other nine on the page.

Beware of over optimization, as search engines are trained to recognize and penalize it. Avoid a too high keyword density, as anything over 2% may get you in trouble. Use synonyms and related terms rather than repeating the same keywords over and over again. The longer your copy, the better. Think of your words as gates for search engines to find and index your website. The more gates you open, the higher your chances to be found for more search strings.

Develop a coherent website architecture, with clear navigation and with a solid internal linking system. This sounds more complicated than it is. All you have to do is to link back to one or two of your older pages each time you write a new one. This is the best way to ensure the optimal authority flow throughout your whole website.

The hardest part is yet to come. You need links from other web properties in order to boost the authority of your website. You can’t purchase these links, as this is against Google’s terms of service. You’ll need to use your creativity and find ways to persuade other webmasters to link to you. Writing guest articles is a strategy that works, so you should try it by all means. However, keep in mind that you need links from websites on topics that are similar or related to yours.

Social media signals are also important. Identify one or two channels your target audience prefers, and try to gather a community of loyal fans and followers on these networks. Position yourself as an authority in your niche, and your followers will be likely to recommend your website to their peers. This can boost your authority and your organic rankings.

Last but not least, closely monitor your targeted keywords and your SEO activities. You need to keep track of your progress, in order to understand what works best for your website. Tracking your positions in the SERPs can also help you stay motivated. SEO is a long-term endeavor, so you’re going to need something to help you keep your motivation intact until you see some noticeable results. Search engine optimization is an ongoing process. Even after you’ve reached your desired positions in the SERPs, you still have to stick with your link building activities, as this is how you can maintain your visibility. Your competitors aren’t sleeping, so you can’t afford to slow down and allow them to overtake you.

This is a brief step-by-step search engine optimization guide. By following it, you should be able to drive a steady flow of targeted search engine traffic to your website. Nonetheless, you have to be aware that the above-described process requires sustained efforts and an awful lot of time. If you can’t do it, you should rather outsource it to an search engine optimization company.

Web Design Help For Beginners in Norwich, Norfolk

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Being a good web designer is not something that happens overnight. If you are new to web design, then you might feel a little overwhelmed with everything that you need to do and all the information that is out there. However, there are certain aspects of web design that you should focus on as a beginner and this will help you overcome your fears.


The saying practice makes perfect is one to remember when looking at web design in Norwich. It is important that you continue to practice the different types of coding and learn how to use the related software. The languages you need to start with as a beginner include HTML 5, CSS 3 and JavaScript. You should also look to learn systems like Photoshop and Corel.

Start With Simple Designs

You may have an excellent and intricate design planned out in your mind, but this should not be where you start. In fact, many web design Norwich companies recommend keeping your designs as simple as possible. Adding simple graphics to a website can bring visitors in just as quickly as an intricate design. You should also remember that intricate designs are harder to create and to maintain.

Small Graphics

The graphics included in the design should be kept small. Of course, they should not be so small that your viewers are unable to determine what the picture is. It is best to experiment with image sizes and placement before you set the site live to ensure your user is getting the best experience possible.

Communicative Graphics

The graphics that you use on your site should add something to the content. This could be to give your viewers an idea of the content or to show something in a visual manner that is being described in text. However, you should not put too many graphics on your site as this increases the load time and could make the page appear cluttered. Balance is necessary for all parts of web design, particularly when it comes to graphics.

Have A Standardized Theme

When designing a website never change the theme across the different pages. Keep the pages consistent as this helps your visitors when they use the site. Having different page structures could complicate the site usability and can lead to users leaving prematurely.

Optimize The Design

Search engine optimization is important in all aspects of website management and design. When you create a design, you need to ensure that it can easily be optimized for the business that uses it. Some aspects that you should consider are how easily the meta tags can be changed and how the title will be read by search engines.


When considering the compatibility of your web design, you need to think about browsers and devices. There are some users who will view the website from Chrome while others will use Safari or Firefox. It is important that your design is compatible with all of these browsers otherwise, it could warp and make it difficult for some viewers to navigate.

More and more people are using mobile devices to access the internet and browse the web. This means that you need a website that is compatible with computers, tablets, and phones. There are some Norwich designers who offer mobile versions of their sites while others just allow the site to be read as is on a mobile device. You need to consider which would work best on your website and what a mobile version would offer.

Follow But Don’t Copy

When you start designing, you should look at the designs that other professionals in Norwich area are using. However, you should not simply copy the design and change a couple of aspects. You need to follow the trends that they use, but also, make it your won. To become a successful web designer,, you need to learn from and be inspired by others, but not copy their work.

Be Passionate About Your Design

When you deign a website, you need to be passionate about it. If you are designing something that you do not feel excited about the outcome will be poor. Making the design your own is a great way to inject the passion that you feel for web design into what you are creating.

Ease Of Use

When creating a design you need to think about how easily everyone can use it. This will include the viewers of the website and the owner if you are going to sell this on. Each of these people has certain needs that should be met when you plan the design.

The owner of the website needs to be able to add content and make adjustments fairly quickly. Ensure that your design allows for easy addition of content and aspects like titles and navigation can be easily changed.

Regarding the viewer, the primary aspect to think about is how easily they can navigate the site. Any navigation should be at most three levels deep. You should also ensure that everything is easy to locate when viewers land on the site.

Basics of Website Design with Well Web Development Team

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Welcome to

My name is Regina Wood and I am the founder of Well Web Development. I believe that to master any skill, the foundation or the basics must be very strong. The entire idea behind is to teach the basics of website design and also search engine optimization to young designers.

The biggest mistake that any budding designer does is that they directly jump to advanced level of web design without understanding the core rules and semantics.

In the future posts, I’ll be posting beginner lessons for website design that will help you build the much required foundation.

Feel free to get in touch for any website design or SEO related queries.