More information about our small business web design package
Initial keyword analysis for your business / industry: We often find that companies worry about being number one for keywords that no one ever searches on. Well Web Development can examine the keywords you select and determine if they are “good keywords” using our reliable keyword analysis tools. You may be surprised at the results.
PPC mini campaign: As an option, we can create a pay-per-click campaign for you and set it up in Google. This optional service includes the creation of 3 text ads using good keywords. We will match those keywords to your landing page for better placement results.
When we launch your ad campaign, we will set up geo-targeting for you, which means your ad will display only in appropriate locations. Geo-targeting can be done by country, region, state, or metropolitan areas within a state. Please note, the cost of clicks is not included in our set-up fee. We will work with you to help you create a reasonable budget for your pay-per-click campaign.
FaceBook and Twitter account set-up: Let us get you started on the right foot with social media marketing. We'll set up your Twitter account and create a Facebook fan page for your business. We will also provide you with a training session to help you get the most out of your social media accounts.
Email newsletter template and website sign-up: If you plan on sending email newsletters to your customers, Well Web Development can create a newsletter template that is consistent with your website design. We will also add the ability to sign up for newsletters to your website. This option does not include launching newsletters, but we do offer those services for an additional fee.
Press releases: Get your company's name out to the public! Giving your website exposure through a press release can trigger additional business for you and often sticks around on the Internet for quite a while. If the press release is written correctly, it will generate traffic for the same length of time.. As one of our options, Well Web Development will provide one professionally written press release on the topic of your choice and submit it to thousands of news outlets to give your new website additional exposure.
Content Management Systems: Our small business package does not include a content management system. You may choose to include one as an option. Our most popular options for small business owners are SiteTools Basic and SiteTools Advanced. Please read below to help you decide if you need a CMS.
SiteTools Basic allows you to edit your website content whenever you wish without knowing HTML. It's a good option if you have a set number of web pages and do not expect to add new web pages to your website on a regular basis.
SiteTools Advanced offers all of the capabilities of SiteTools Basic. In addition, you can also quickly and easily create and categorize new pages and upload and resize images for use on your website.
Please note, you do not need a Content Management System to update the text on your website. If you need to make changes only once in a while, we recommend that you call us and let us handle it. The cost will be considerably lower than adding a content management system. Why pay for something you really don’t need?