Can’t figure out why your website isn’t attracting targeted traffic? You may have invested in high-quality website design and development, but you shouldn’t forget to factor in search engine optimization. Over the years, SEO has proven to be one of the best and most cost-effective ways to increase traffic and brand recognition. If your goal is to grab the attention of prospective customers in your area, then you should be particularly concerned with local SEO. It’s a more specific field that involves the promotion of local businesses, something that would pad your bottom line.
You probably know how popular search engines are. Google takes a commanding share of the entire market, processing billions upon billions of search queries every single day. There’s a good chance that prospective customers are using Google at this very moment to look for your products or services. However, what happens if your website isn’t optimized for the local search listings? It only means one thing: you’re losing money to your competitors.
If you’re still ignoring the power of local SEO in this day and age, you’re not doing your business any favors. Here are four benefits of local SEO to convince you to start investing:
1) It doesn’t cost as much as traditional advertising methods
Have you tried traditional marketing techniques such as print or TV advertising? If you answered yes, then you know how expensive they can be. What’s worse is that the results you get, if any, prove immensely challenging to measure. This is precisely why marketers have shied away from these techniques and made their way to the world of SEO.
Improving your organic rankings is an excellent way to increase brand recognition without costing a fortune. Yes, SEO isn’t free. You have to build a website, publish great content, and work with a reputable SEO company to help set up an effective strategy for improving your rankings. However, the total cost is usually much lower compared to what you’d have to shell out for print or TV ads. When you use local SEO software from TribeLocal it makes the tasks much simpler and cost-effective.
Moreover, thanks to analytics platforms, tracking important data has become easier than ever. You’ll find out how many visitors come to your site daily, what percentage stays for a given length of time, and other vital metrics that tell you whether or not the SEO plan works.
2) It drives targeted traffic
When it comes to generating traffic for your website, you should understand that not all traffic is the same. Imagine 1,000 people visiting your site every day, but not a single one of them buys your products or services. This can prove to be frustrating. However, when you use local SEO software like TribeLocal, you’ll start driving laser-targeted traffic which is exactly what you want for your business.
Targeted traffic means that the visitors coming to your site have a good chance of converting. After all, they are the ones who entered the keyword on Google. It’s up to you to optimize your website, so you show up for the search terms used by your target market. Driving more targeted traffic ultimately means more sales.
3) It boosts conversions
When talking about SEO, most people think that it’s all about climbing up the search engine results pages. Keep in mind, however, that first-page rankings are of no use if none of your visitors make a purchase. What’s interesting to learn is that nearly 80% of local searches conducted on mobile devices result in a purchase, whether offline or online.
This highlights the significant impact of SEO on brand recognition. Studies show that consumers trust businesses found on the first page. By improving your organic rankings, you make your business more trustworthy in the eyes of potential customers. This alone should be reason enough to start using local SEO.
4) It works for the long-term
Plenty of marketing techniques may provide your business with instant exposure, but the minute you stop spending money, all of the traffic goes down the drain. A prime example is pay-per-click advertising. As you can imagine, this can burn your marketing dollars quickly. Local SEO, on the other hand, provides your business with long-term exposure to your target audience. There’s no need to continually shell out money to hold on to your rankings, especially if you’re not in an ultra-competitive industry.
This is the biggest reason why many digital marketing specialists consider local SEO so cost-effective. Of course, you need to spend money upfront, but once the strategy has brought your website to the first page, all it takes is a bit of maintenance work to ensure that your competitors wouldn’t outrank you. This includes the continuous acquisition of quality links and publishing fresh and informative posts. Just remember to take advantage of the targeted traffic you’re getting once your website is already on top of the search listings.